Friday, September 11, 2009
Logitech opens first store in SE Asia at CyberZone
By EDWIN P. SALLAN
September 5, 2009
Known for its popular peripherals like optical mice, gaming controllers, multimedia speakers and webcams for desktop and notebook PC’s, Logitech recently opened its very first brand store in the whole of Southeast Asia here in the Philippines at the CyberZone area of SM Megamall in Mandaluyong City.
Noting the very good sales of its products in the country, Logitech Country Sales Manager Aileen Cruz says that with the launch of its own store managed by Villman Computers, Filipino consumers can not just see the full compliment of Logitech products in one roof (or in this case, one kiosk) but also play around with them before making a purchase decision, something that’s simply not possible with other computer retailers that carry these same items.
“We always seek to enhance our customers’ shopping experience,” adds Moninder Jain, Logitech Asia Pacific and South Asia Director for business markets. “By having a Logitech brand store, we are able to give our customers a chance to touch, feel and try the products and get guided help in choosing the peripherals they need.”
Coinciding with the store opening is also the launch of several new products by the Switzerland-based peripherals provider including new webcam software designed exclusively for video calls.
Simply called Vid and available as a free download for anyone who owns a Logitech webcam, the software is designed exclusively for video calling and is not like those found in instant messaging and VoIP programs, Jain who demonstrated Vid’s capabilities in a video call to the local media says that in addition to its ease of use, “Vid actually optimizes the speed and resolution of your video call, so you’re always getting the best-possible frame rate and resolution for your webcam.”
Other new Logitech products unveiled include the Comfort Lapdesk for notebook computers that boasts of a stable ergonomic base design to help protect the user from laptop heat whether working from the couch, relaxing on the bed or reclining on the living-room floor.