Tuesday, July 27, 2010

Acer's Digital Campus Store in Ateneo

AS if concept stores like the ones opened by HTC and Logitech aren’t enough, another tech vendor is following the lead of Apple and opened its own concept store at the Ateneo De Manila University campus.

Here’s my news story about it as published in the Infotech section of the Manila Bulletin last year.


ONLY a few months after an authorized reseller of Apple launched its iCampus store at the Ateneo De Manila University, popular PC vendor Acer Philippines recently opened its own “Digital Campus Store” right beside it at the Loyola School Bookstore inside the Manuel V. Pangilinan building of the campus.

With its new in-campus store inside one of the country’s top educational institutions, the already affordable and popular Acer desktop PC’s, laptops and LCD monitors are available at specially discounted prices exclusively for students and faculty members of Ateneo.

“The Acer Digital Campus Store aims to empower the youth even further in harnessing the endless benefits of information technology by making affordable yet world-class quality information technology products within their reach,” says Acer Philippines General Manager Manuel Wong.

William Mallari, Director of Ateneo’s Loyola School Bookstore said that “in-campus options like the Acer Digital Campus Store and iCampus are also reflective of the school’s efforts in addressing the computing needs of its students as well as the increasing clamor for accessible stores like this.” Mallari, who graced the official opening of the store along with other Ateneo officials admitted that Acer’s presence in Ateneo will give students more computing options in accordance with their available budgets.

Awarded by the I.T. Journalists Association of the Philippines as I.T. Company of the Year during its recently conclude Cyberpress ICT Awards, the Taiwan-based tech firm is now the number one personal computer brand in the country number two worldwide according to industry research specialist Gartner.

“We’re happy that with the long hours spent by the Acer sales and marketing team to come up with exciting ways to generate more awareness about Acer products among our target markets, we were able to give customers here the perfect alternative to the usual PC fare,” Wong earlier said. “The steady growth in the number of Acer users proves that we are on the right track.”

XSite Solutions, a sales partner of Acer Philippines will manage the store’s day-to-day operations.

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